How To Choose The Right Business Name

 

The right name can make your business the talk of the town while the wrong one can doom it to obscurity by impacting negatively how people identify your venture and also reduce the chances of marketing your product or service on a global scale. Ideally, your name should convey the expertise, value and uniqueness of the product/service you trade. Some experts believe that the best names are abstract, blank slates upon which to create an image. Others think that names should be informative so customers know immediately what your business is all about. In reality, any name can be effective if it’s backed by the appropriate marketing strategy.

Choosing a business name can be a daunting task yet due care must be given in order to pick a name that you absolutely love and can easily identify with. Once you can identify yourself with your business, you’ll become more passionate about it, your commitment will increase and you’ll find yourself accomplishing your business goals with ease.
To choose a name, you can either hire a professional to name your business, use an online business name generator tool or go through the process all by yourself. This guide is for those who would like to take the bull by the horns and coin themselves great business names that go places.
To get started with the process, you should have the following in mind:

#1. Define your business.

Before you go into the brainstorming exercise to coin out a name, you need to first define the products/services and customer experience your business will provide for its potential customers. Write down the key benefits of your products and services, as well as what will make your business unique. For instance, a business definition for an agricultural business may look like – Starting livestock farming to breed and raise snails for sales to the social class residents of X location; to be killed, sterilized and well packaged in 5 piece/pack. In the example, the key things to note are underlined – livestock farming is the business category that is to be ventured into, snails will be the focus and product to offer for sale, while X residents are the potential customers, the last part explains the uniqueness to be brought to bear. Adapt that to your idea or proposed business to come up with a clear definition of what you want to deal in.

#2. Make it Simple.

It is very important to bear in mind that your business name has to be simple to spell, easy to read and remember.  As a startup, chance are high that the bulk of your initial customers will be referred through words of mouth. Therefore, your business name has to be concise and straightforward to give your business an intriguing first impression for people to talk about you. Strangely sounding names discourage people from pronouncing and limit the quick spread. Always remember that the simple the better. to read more visit tenumia.com