How To Choose The Right Business Name

 

The right name can make your business the talk of the town while the wrong one can doom it to obscurity by impacting negatively how people identify your venture and also reduce the chances of marketing your product or service on a global scale. Ideally, your name should convey the expertise, value and uniqueness of the product/service you trade. Some experts believe that the best names are abstract, blank slates upon which to create an image. Others think that names should be informative so customers know immediately what your business is all about. In reality, any name can be effective if it’s backed by the appropriate marketing strategy.

Choosing a business name can be a daunting task yet due care must be given in order to pick a name that you absolutely love and can easily identify with. Once you can identify yourself with your business, you’ll become more passionate about it, your commitment will increase and you’ll find yourself accomplishing your business goals with ease.
To choose a name, you can either hire a professional to name your business, use an online business name generator tool or go through the process all by yourself. This guide is for those who would like to take the bull by the horns and coin themselves great business names that go places.
To get started with the process, you should have the following in mind:

7 Important Questions To Self Discovery And Personal Uniqueness

Psychology 101 says no two human beings are the same, not even identical twins. People variously differ even on the minutest of details, and it is such differences that also pass for their competitive edges. Until you discover yourself and what uniquely stands you out, you will remain a number in the crowd.

How To Rebrand Yourself For New Career Path

Whilst it is human nature to have many aspirations, nothing says such aspirations by themselves will automatically translate the human being into something new. One must deliberately take steps towards actualization of an aspiration for transition of any kind to take place. Rebranding oneself by switching from one career path to another is a risky move but when consciously done with recourse to basic principles; it can launch an individual into a great path. Rebranding is not for the fun of it but rather, a necessity an individual realizes as they consistently stagnant in their current path or struggle to stay relevant in ever changing industry.

Basic steps to self-rebranding include:

Test the water first

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Dangers of Using Public Wifi for Online Transactions

 

   

There are a few problems with using a public Wi-Fi network. The open nature of the network allows for snooping, the network could be full of compromised machines, or the hotspot itself could be malicious.

While using a public WiFi could have its advantages, it is advisable not to use it for online banking

 

Snooping

Encryption normally helps protect your network traffic from prying eyes. For example, even if your neighbours at home are within range of your Wi-Fi network, they cannot see the web pages you are viewing. This wireless traffic is encrypted between your laptop, tablet, or smartphone and your wireless router. It is encrypted with your WiFi passphrase.

When you connect to an open Wi-Fi network like one at a coffee shop or airport, the network is generally unencrypted — you can tell because you don’t have to enter a passphrase when connecting. Your unencrypted network traffic is then clearly visible to everyone in range. People can see what unencrypted web pages you’re visiting, what you are typing into unencrypted web forms, and even see which encrypted websites you are connected to — so if you are connected to your bank’s website, they will know it, although they would not know what you are doing.

More advanced tools like Wireshark could also be used to capture and analyse traffic.